How Can Leveraging SEO Improve Brand Visibility?
Diving into the dynamic world of search engine optimization, we've gathered personal experiences from nine marketing and branding experts. From the technical and on-page SEO strategies to the consistent efforts that improve digital exposure, these SEO Managers and Directors share their successes in enhancing brand visibility online.
- Combining Technical and On-Page SEO
- Comprehensive On-Page Optimization Success
- Branding and SEO with Google's Guidelines
- Achieving High ROI Through Advanced SEO
- Fixing Dead Links Boosts Brand Visibility
- Content Strategy Revamp Elevates Online Presence
- Local SEO Optimization Attracts Nearby Prospects
- Local Business SEO Skyrockets Traffic
- Consistent SEO Improves Digital Exposure
Combining Technical and On-Page SEO
I have used a combination of technical SEO and on-page SEO to leverage brand visibility online for e-commerce clients. By ensuring the XML sitemap and robots.txt files are accurate and up-to-date, optimizing image size and data, and targeting non-branded keywords in areas such as URL, H1, product descriptions, and metadata, you can climb up the rankings and increase your brand visibility in SERPs.
Comprehensive On-Page Optimization Success
One memorable experience was with an e-commerce client who wanted to enhance their brand visibility and sales through SEO. We noticed that their product pages were not ranking well due to thin content and poor optimization. We implemented a strategy that included detailed product descriptions, user reviews, and high-quality images. Additionally, we focused on building backlinks from reputable sites in their niche. As a result, their search engine rankings improved dramatically, leading to a 50% increase in organic traffic and a 40% boost in sales. This experience underscored the importance of comprehensive on-page optimization and link-building in driving brand visibility.
Branding and SEO with Google's Guidelines
The first thing I do when beginning an SEO campaign is check the brand name in Google search in quotations like: "your brand name." This is to get an idea and see if there's an issue with branding. Are there other companies that show up? What results show up? And most of all, why are they ranking for the brand name? There's usually tons of low-hanging fruit revealed just by analyzing the Google SERPs for the brand and could provide some quick wins.
What does branding have to do with SEO? Well, just go take a look at Google's E-E-A-T guidelines, and it will all make sense. Google is prioritizing brands more since the advancement of Large Language Models (LLMs) and Chat GPT as a way to combat AI-generated spam content ranking in search. We've seen for years that branded profiles like your social networks and any blogging profiles, when done correctly and presented as a web property the brand owns, actually improve the ranking of the main website. In the last couple of years, we incorporated using schema markup to connect the entity nodes with sameAs schema in order to better communicate to Google that the brand owns those other web properties external from their company website.
Recently, we compared two sites in the same niche, one with sameAs schema and one without. The conclusion: sameAs schema connecting branded properties to the main entity matters! Local business owners with a maps listing saw in their Google Business Profile late last summer that Google added the ability to show social icons. Twitter, YouTube, LinkedIn, Pinterest, and social networks you can now add in your listing all grew their organic Google search traffic by 4x in the last year! This should speak loud and clear that your branded properties matter more now than they ever have when it pertains to SEO.
Achieving High ROI Through Advanced SEO
By implementing comprehensive SEO strategies, including high-quality content creation and advanced schema markup, we achieved a 2,445% ROI and increased monthly revenue by $1.4 million for a multi-location LASIK provider.
This approach significantly boosted their online presence and search engine rankings, demonstrating the power of effective SEO.
Fixing Dead Links Boosts Brand Visibility
Partners often approach us at Stay22 with pressing SEO questions and concerns because it's their bread-and-butter. One of the most common pitfalls we discuss is dead links within their pages—a major SEO faux pas that can hurt rankings and user experience. With tools like 'Let Me Allez' by Stay22, which automatically fixes broken accommodation links, our partners save valuable time and revenue, while ensuring their websites remain optimized and user-friendly. By enhancing SEO practices, we not only address these issues but also improve brand visibility. It's about guiding users smoothly to our partners' offerings, boosting their online presence, and ultimately driving growth in the competitive travel marketplace.
Content Strategy Revamp Elevates Online Presence
Leveraging SEO has been transformative for our brand's online presence. A standout experience was when we revamped our content strategy to align with trending search topics. By conducting thorough keyword research and creating high-quality, optimized content, we observed a notable rise in organic search traffic over a few months. This proactive approach not only elevated our visibility on search engine results pages but also strengthened our brand's credibility within our niche market. Harnessing SEO effectively continues to be a cornerstone of our digital marketing efforts, consistently driving targeted traffic and fostering sustainable growth for our business.
Local SEO Optimization Attracts Nearby Prospects
SEO has been pivotal in enhancing our brand's online visibility. One memorable instance was when we optimized our website for local search terms. By focusing on specific keywords relevant to our industry and location, we saw a significant increase in website traffic and inquiries from nearby prospects. This strategic approach not only boosted our search engine rankings but also positioned us as a trusted local authority in our field. Through consistent content creation and optimizing our online presence, SEO continues to play a vital role in expanding our brand's reach and attracting qualified leads.
Local Business SEO Skyrockets Traffic
One of my most rewarding experiences with SEO was when I helped a small local business struggling to get noticed online. We started by diving deep into keyword research and optimizing their website content around those keywords. Additionally, we created engaging blog posts and focused on local SEO tactics, such as getting them listed on Google My Business. Within a few months, their organic traffic skyrocketed by 150%, which translated into more customer engagement and a significant boost in sales. This project highlighted how powerful SEO can be in elevating a brand's online presence and connecting it with its target audience.
Consistent SEO Improves Digital Exposure
In my years of experience in marketing, I learned the hard way that having a great offering isn't enough if people can't find you. I started doing SEO to improve our online visibility. I began by targeting keywords that would help people find us when they were looking for unique gifts and specialties.
As part of the process, we improved the content on our website, blog posts, and even our social media to ensure that our SEO approach was consistent. This taught me that SEO is more than just a marketing tool for businesses that want to stand out in the digital age. Since then, our efforts have greatly improved our exposure in search engine results, which has led to a clear rise in traffic and, most importantly, sales.
