What Are Examples of Successful SEO Strategies?
Seeking to elevate your brand's online visibility, we turned to top marketing and branding experts for their proven SEO strategies. From targeting competitor-related keywords to boosting presence with guest blogging, here are six powerful insights shared by SEO Consultants, CMOs, and Founders.
- Target Competitor-Related Keywords
- Create Quality, Keyword-Rich Content
- Optimize Industry-Specific Landing Pages
- Implement Comprehensive SEO Content Strategy
- Enhance Local SEO for Visibility
- Boost Presence with Guest Blogging
Target Competitor-Related Keywords
In my experience, one of the most effective SEO strategies we implemented was directly targeting competitor-related keywords (e.g., '[competitor] alternatives,' '[competitor] fees') and also keywords they are ranking for on relevant topics. This is particularly useful when we were launching a new product to the market. By positioning our brand alongside the market leaders, we significantly boosted our visibility. At the same time, targeting the topics that were effective for our competitors also helped us to establish our credibility in the niche.
Create Quality, Keyword-Rich Content
We once focused on an SEO strategy that revolved around creating high-quality, keyword-rich content tailored to our target audience.
We started by conducting thorough keyword research to identify the terms our audience was searching for. Then, we developed a series of in-depth blog posts, how-to guides, and case studies incorporating these keywords naturally. Additionally, we optimized our website's on-page elements, like meta tags, headings, and alt texts, and ensured our site was mobile-friendly and fast-loading.
We also built backlinks through guest blogging and partnerships with industry influencers. Within six months, our organic search traffic increased by 45%, and several key pages ranked on the first page of Google, significantly boosting our brand's online visibility and credibility.
Optimize Industry-Specific Landing Pages
For a client who runs an agency providing various services in the communications field, we decided to create multiple landing pages tailored to different industries. Each page was optimized with industry-specific keywords and content. This strategy made it much easier to rank in search results for those specific sectors. It was incredibly effective, resulting in a 10% increase in organic traffic and a 110% increase in lead generation. The targeted approach not only improved our rankings but also attracted more qualified leads who found exactly what they were looking for.
Implement Comprehensive SEO Content Strategy
An eco-friendly e-commerce company wanted to boost its online presence and search rankings in a competitive market. They implemented a comprehensive SEO and content marketing strategy.
First, they conducted thorough keyword research using tools like Ahrefs and SEMrush to identify relevant, high-volume, low-competition keywords, focusing on long-tail phrases like "biodegradable cleaning supplies."
They then created a content calendar to produce optimized blog posts, guides, and product descriptions incorporating those focus keywords naturally while providing value to readers. Longer 'cornerstone' guides on topics like "How to Create a Zero-Waste Home" attracted quality backlinks.
On-site optimization included proper meta tags, image alt text, internal linking, mobile-friendly design, and structured data markup. An outreach campaign built high-authority backlinks through guest posting, influencer collaborations, community engagement, and publishing linkable assets.
Technical SEO initiatives optimized site speed, fixed errors, and ensured a crawlable structure by submitting an XML sitemap. For local SEO, they optimized Google Business listings and encouraged customer reviews.
Within six months, the strategy delivered impressive results—a 60% increase in organic traffic with pages ranking in the top three for competitive keywords. Content engagement and conversions were up 40%. The brand's domain authority grew as it became recognized as a niche authority.
By combining keyword research, high-quality content creation, technical and on-page optimization, link building, and local SEO tactics, the e-commerce brand successfully amplified its online visibility and search performance, driving substantial business growth.
Enhance Local SEO for Visibility
Our approach at our organization combines deep SEO expertise with innovative tactics, tailored to the unique needs of each client. Here is a distinct example of one of the successful SEO strategies that we have implemented:
A successful SEO campaign was for a hospitality brand looking to increase their visibility in local search results. We optimized their local SEO by ensuring their listings were consistent and accurate across all platforms, enhancing their Google My Business profile, and building local backlinks. We also encouraged user-generated content and reviews, which significantly improved their local search rankings. As a result, the client saw a 40% increase in local traffic and a 30% uptick in bookings from organic search.
Boost Presence with Guest Blogging
As a PR and backlink expert, one successful SEO strategy that significantly boosted our brand's online presence involved a comprehensive campaign centered around guest blogging and authoritative content creation. We identified and collaborated with high-authority websites and influential blogs within our industry, offering to contribute valuable, insightful articles that addressed key topics and trends relevant to their audience. Each guest post included strategic backlinks to our website, enhancing our domain authority and driving targeted traffic. We also leveraged our PR network to secure mentions and features in reputable online publications by responding to journalist inquiries and participating in industry discussions. This multifaceted approach not only improved our search engine rankings but also positioned our brand as a thought leader, driving sustained organic traffic and increasing brand awareness across multiple digital platforms.
