Marketing and branding professionals, what's one innovative use of technology you've implemented to increase brand awareness, and what was the impact?

Question

Imagine doubling your brand's visibility with just seventeen innovative tech strategy. In this article, top marketing professionals like the Head of Marketing & People Ops and the General Manager, Marketing Expert share their cutting-edge techniques. Discover the impact of creating an interactive microsite and using AI social listening for brand control among 17 game-changing insights. Get ready to revolutionize your brand awareness with actionable expert advice.

Vikrant Bhalodia · Answer

To increase brand awareness, we implemented an interactive microsite for one of our campaigns. Instead of using a static landing page, we created a tool that allowed users to customize a hypothetical product while exploring our expertise.
The microsite was gamified and easy to navigate, featuring drag-and-drop tools and dynamic visuals. Once users completed their designs, they could share them on social media, which helped spread the campaign organically.
The results were impressive. Engagement increased by 40%, and users spent much more time exploring the microsite compared to our standard campaigns. This approach worked because it made the audience active participants rather than passive viewers, leaving a stronger impression of our brand and generating word-of-mouth buzz.

Omer Lewinsohn · Answer

One innovative use of technology to increase brand awareness involved leveraging augmented reality (AR) to create an interactive, shareable customer experience. For a cosmetics brand, we developed an AR "virtual try-on" tool that allowed customers to test different makeup products in real time using their smartphones or desktop cameras. This technology not only showcased the product line but also engaged users in a fun, immersive way, making it easier for them to visualize how the products would look on them before purchase.
The impact was substantial. The AR tool drove a 40% increase in website traffic within the first three months of implementation and significantly boosted time spent on the site, with users engaging with the try-on tool for an average of 5 minutes per session. Social media mentions also surged, as customers shared screenshots of their virtual looks, organically amplifying brand reach. Additionally, conversion rates for products featured in the AR tool were 25% higher than those without AR integration, showcasing the effectiveness of blending interactivity with a seamless shopping experience.
The campaign not only strengthened brand awareness but also positioned the company as a tech-forward, customer-centric brand. It demonstrated how innovative technologies like AR can go beyond novelty to create meaningful customer connections and drive measurable business outcomes. For brands looking to stand out, investing in interactive technologies that align with customer needs and preferences can be a game-changer in building awareness and loyalty.

Fahad Khan · Answer

We used augmented reality (AR) filters on social media to boost brand awareness, and the results were remarkable. Our team created an interactive filter that lets users virtually try on our latest range of sunglasses. It wasn't just fun-it gave people a personal connection to the product.  
Users shared their experiences widely, sparking conversations and boosting engagement across platforms. The filter didn't just draw attention; it drove meaningful interactions. Website traffic surged as curious customers explored our full range.  
The campaign also positioned us as an innovative brand. It resonated strongly with younger audiences, who appreciated the novelty and tech-forward approach. By blending creativity with technology, we delivered an experience that left a lasting impression and expanded our reach.

Jean Christophe Gabler · Answer

I wanted to give our customers at YogiTimes Boutique something new and fun, so we added augmented reality (AR) to help them look at our products. People can point their phones at their living rooms and see what our yoga mats would look like on the floor there. The colors, textures, and even sizes will come to life. Users can change the look of a character to match their body type and see how our yoga clothes fit and flow. It doesn't feel like shopping online as much as it does like being with a friend. People like me, who prefer to see things before making a purchase, found this to be rather reassuring.
The results showed that it was well-received. Our brand was introduced to new audiences when our online sales increased by 35% and numerous customers began sharing their augmented reality experiences on social media using our tag. It was great to see that one customer wrote that they used the function to match their yoga mat to the theme of their studio. Some well-known yoga teachers also used the AR tool in their videos, which helped us reach even more people. Putting tech and imagination together in this way really made the way people connect with us stand out.

Elmo Taddeo · Answer

One innovative use of technology we implemented to increase brand awareness at Parachute was integrating AI-driven chatbots into our client outreach. These chatbots provided real-time responses to inquiries, helping potential clients learn more about our Managed IT Services and cybersecurity offerings. We designed the chatbot to reflect our brand voice-approachable and knowledgeable-ensuring a seamless and personal interaction that resonated with users.
The impact was immediate. In the first six months, we saw a 20% increase in website engagement and a noticeable uptick in inquiries from new businesses. The chatbots not only addressed client questions but also collected insights into common pain points, allowing us to tailor our marketing campaigns. This approach reinforced our commitment to being responsive and client-focused, which is at the core of our services.
For professionals looking to implement similar strategies, start by identifying areas where potential clients often need quick answers or clarification. Pair this with a thoughtful design that reflects your brand identity. Testing is key; track engagement metrics and refine the experience based on user feedback. This way, the technology doesn't just generate awareness but builds meaningful connections with your audience.

Brett Iwanowicz · Answer

One of the most successful strategies we have used is virtual reality (VR) tours for properties. With the rise in popularity of VR headsets, we saw an opportunity to showcase properties in a new and exciting way. We partnered with a local tech company to create 360-degree VR tours that potential buyers could view from their own homes. This not only saved time and resources for both our agency and clients but also allowed us to reach a wider audience globally.
The impact of this technology has been tremendous. Our agency's brand awareness has increased significantly, and we have received numerous inquiries from potential buyers who were drawn in by the immersive VR tours. Additionally, our clients' properties have received more exposure, leading to faster sales and higher selling prices.
But it doesn't stop there. We have also utilized social media platforms such as Instagram and Facebook to showcase these VR tours, reaching even more potential buyers and increasing our online presence. This has not only boosted brand awareness but also positioned our agency as a leader in utilizing technology in the real estate industry.

Rehana Aslam · Answer

I'd say one of the most innovative uses of technology we've implemented was leveraging interactive, real-time virtual training sessions. By incorporating live, immersive technology like virtual reality (VR) and augmented reality (AR), we created a unique experience that felt personal and engaging.
It wasn't just about teaching the steps; it was about making participants feel the urgency and realism of the scenario, creating a deeper connection with the content. 
Well, our brand visibility skyrocketed. We saw a 30% increase in sign-ups within the first quarter of launching this tech-driven approach, and the word-of-mouth promotion from satisfied customers brought in even more traffic to our platform. Plus, it positioned us as a forward-thinking company, setting us apart from others in the space. It's about engaging people in a way that's memorable and interactive, and that's what tech like this can do-bring learning to life while amplifying your brand.

Josh Matthews · Answer

At LogicLeap, one innovative use of technology we implemented to increase brand awareness was the integration of augmented reality (AR) experiences into our marketing strategy. This approach allowed us to engage with our audience in a unique and interactive way, setting our brand apart in a competitive market.
We developed an AR campaign that enabled users to visualize our web design and IT solutions in a more immersive context. For example, prospective clients could use their smartphones to access an AR experience where they could "walk through" a virtual mock-up of a custom-designed website or see interactive demonstrations of IT solutions in action. This not only showcased our capabilities but also allowed users to engage with our services in a tangible and memorable way.
The impact of this AR initiative was significant. It generated a buzz both online and offline, as users shared their experiences on social media, expanding our reach organically. The novelty and interactivity of AR attracted media attention, leading to increased brand visibility and recognition.
Furthermore, the AR campaign led to a notable increase in engagement metrics on our digital platforms. We saw longer session durations on our website, higher click-through rates from AR content to service pages, and an uptick in inquiries from businesses interested in our services. This deeper level of engagement translated into more qualified leads and ultimately, new business opportunities.
By leveraging AR technology, we not only enhanced brand awareness but also demonstrated our commitment to innovation and cutting-edge solutions, reinforcing LogicLeap's reputation as a forward-thinking leader in web design, marketing, and IT services. This experience highlighted the power of using technology creatively to connect with audiences and leave a lasting impression.

Dylan Young · Answer

As a digital marketer for a personal massager brand, we implemented AI-driven quizzes on our website to recommend the best product for individual needs. The quiz personalized the customer journey, increasing engagement and driving a modest 20% uptick in conversions. We followed up with automated, targeted email campaigns based on quiz results, nurturing leads effectively. This approach also boosted social sharing, as satisfied users shared their results online. Overall, it strengthened our brand's reputation as both innovative and customer-focused.

Lesly Jean-Baptiste · Answer

One innovative use of technology I've implemented at Team Genius Marketing is the Genius Growth SystemTM, a comprehensive AI-driven framework specifically designed for home service companies. This system leverages advanced AI and data analytics to optimize digital marketing strategies, significantly enhancing brand visibility and customer acquisition.
For instance, Brooks Electrical Solutions experienced a change with this system. They transitioned from being nearly invisible online to dominating their local search results, doubling their revenue in a year without running traditional ads. This was achieved by enhancing their Google My Business profile and implementing AI-optimized lead generation campaigns that brought in high-quality leads.
AI has allowed us to tailor marketing strategies in real-time, responding proactively to consumer behavior and emerging trends-resulting in a notable increase in brand awareness and market share for businesses we work with. This approach not only improves the client's digital footprint but also empowers them to maintain a competitive edge in their industry.As the founder of Team Genius Marketing and a pioneer in AI-driven marketing, I've leveraged AI technology to revolutionize brand awareness for home service businesses through our Genius Growth SystemTM. One specific innovation was the deployment of AI-powered Google My Business (GMB) optimization tool, Genius MapsTM, which drastically improved local search visibility. 
For example, we worked with a small electrical contractor, Brooks Electrical Solutions, enhancing their GMB presence and increasing customer engagement through strategic content updates and precise AI-driven reviews management. This led to a 60% increase in local leads and doubled their revenue within a year, showcasing the exponential impact of AI on brand visibility.
Additionally, our propriety Genius CRMTM system streamlined customer relationships by integrating multiple communication channels with AI-improvements, allowing businesses like Drainflow Plumbing to convert potential inquiries into sales efficiently. This approach improved their customer satisfaction and retention rates, making them a leading choice in their local market.

Shahar Rubin · Answer

At Sail, we've harnessed the power of AI to transform hotel marketing, increasing brand awareness and boosting direct bookings. One innovative tactic we've implemented is using AI to continuously optimize marketing campaigns across platforms like Instagram, Facebook, and Metasearch. This technology dynamically learns from an aggregate of over 9 billion data points to refine audience targeting, which resulted in an average direct booking increase of over 30% for our clients.
We cover the ad spend upfront and charge only on successful bookings, creating a risk-free model for hotels. This approach not only increases visibility but also empowers hotels to reduce their reliance on OTAs. Our live dashboard grants real-time access to campaign data, helping hotels track and understand the impact of our marketing strategies effectively.
By focusing on seamless system integration and targeting often-ignored platforms for hotel advertising, we've enabled properties to achieve maximum visibility with no long-term commitments. Our AI-driven campaigns have consistemtly improved profitability, demonstrating the tangible impact of innovative technology in expanding brand awareness within the hospitality sector.

Roman Randall · Answer

One innovative use of technology we've implemented at Summit Digital Marketing to boost brand awareness revolves around advanced data-driven SEO strategies combined with machine learning. We've used AI tools to analyze vast amounts of search data, enabling us to identify emerging trends and keyword opportunities that aren't immediately obvious. This allows us to position our clients at the forefront of new topics, significantly increasing their visibility and engagement. 
For example, by leveraging these technologies, we helped Calvary Church Naperville achieve a 1,000% increase in Google Ads CTR. This wasn't just about technical excellence but using insights to effectively tailor content to audience needs, maxinizing brand exposure. Such data-centric approaches have consistently allowed us to push clients towards $100K in monthly revenue.
Additionally, our integration of AI in crafting personalized ad copies ensures better targeting and engagement, resulting in a noticeable spike in conversion rates. These innovative methods ensure that our clients are not only seen more but are seen by the right audience, driving meaningful business growth.

Tornike Asatiani · Answer

At Edumentors, we implemented augmented reality (AR) in our marketing strategy to showcase the interactive and personalized nature of our tutoring services. We created an AR experience that allowed potential clients to visualize our tutors' qualifications and teaching approach through their smartphones. This innovative approach increased engagement by 30% and helped position Edumentors as a forward-thinking brand in the education sector. It highlighted how embracing new tech can boost brand awareness in a competitive market.

Josh Benson · Answer

At OmniTrain, we've leveraged AI-powered ad creation to boost brand awareness remarkably. Our platform allows users without design skills to create emotionally resonant social media ads swiftly. For instance, dealsarmament.com used OmniTrain to slash their cost per lead from $1 to just $0.25. This efficiency not only increased their brand presence but also improved engagement rates dramatically.
Integrating AI technologies like Midjourney and DALL-E into our workflow, we generate unique visuals custom for each platform. This approach ensures our ads stand out in crowded feeds, capturing user attention effectively. Our success stories demonstrate how AI tools, when properly integrated into ad creation, can transform marketing through personalized and data-driven insights.

Dinesh Agarwal · Answer

We used augmented reality to make our packaging interactive. Customers could scan it with their phones to see a story or game about the brand.
The idea was so fun that many people shared it, leading to a big jump in brand mentions and engagement. It showed us how small surprises can create a strong connection with the audience.

Sheraz Ali · Answer

Another new application of technology that has increased brand awareness is augmented reality (AR) experiences. In this form, one can create interactive AR applications through which brands can interact with customers in ways that traditional marketing methods are not possible. In this application, for example, a company selling cosmetics would allow users to virtually try on makeup products using their smartphones. Such an immersive experience does not only attract attention but also entices them to share that experience with others in social media, thus expanding their reach and engagement.
This approach has not gone unnoticed, however, and the impact has been substantial. Brands implementing AR have higher engagement rates with customers and more sales conversions because it will likely make the shopping experience much better and improve the way the consumer connects emotionally with it. With AR leverage, a company can differentiate itself in a cluttered market, making its brand more memorable and alluring to more tech-savvy audiences.

Nick Valentino · Answer

We've used AI-powered social listening tools to help us identify areas where we're being talked about but aren't effectively controlling the narrative. This gives us the ability to directly respond to potentially negative press coverage as well as identifying platforms to focus on where our competitors are doing well.
Thank you for the chance to contribute to this piece! If you do choose to quote me, please refer to me as Nick Valentino, VP of Market Operations of Bellhop.

What Innovative Technologies Have Increased Brand Awareness?

What Innovative Technologies Have Increased Brand Awareness?

Increase Engagement With Interactive Microsite

Boost Traffic With AR Virtual Try-On

Enhance Brand With AR Filters

Use AR To Showcase Products

Integrate AI Chatbots For Client Outreach

Showcase Properties With VR Tours

Leverage VR For Real-Time Training

Implement AR For Interactive Marketing

Boost Conversions With AI-Driven Quizzes

Optimize Marketing With AI Framework

Transform Hotel Marketing With AI

Boost SEO With AI And Machine Learning

Showcase Tutoring With AR Experience

Create Ads With AI-Powered Tools

Make Packaging Interactive With AR

Engage Customers With AR Experiences

Use AI Social Listening For Brand Control